How To Know If A Personal Brand Photoshoot Is Worth The Investment!

When it comes to owning your own business, it can be challenging to fully know what is worth investing in. What can help our business grow vs what can set us back? As a business owner, I am sure you have spent countless times asking yourself, “is this investment of not only money but time worth it in the long run?”

Trust me…I have been there. I am not going to lie, personal brand photography is a hefty investment. However, I think it is worth mentioning that I have seen significant ROI firsthand through the women I have worked with!

The Top 5 Reasons My Clients Invest in Brand Photoshoots:

#1 Time

Some women invest because they simply don’t have the time to create content for their business. They want a library of images to pull from at any time. Someone once asked me if the high-quality cameras on cell phones will pose a threat brand photography and my answer was no. Take my business, for example. Personally, I know how to do marketing and I know how to do administrative work— but I outsource them! It’s not my zone of genius and I don’t have time to wear all the hats anymore. So, if you’re anything like me, investing in something that will save you time alone is definitely worth it.

#2 Attracting Your Dream Clients

Besides saving time, connecting with your ideal audience is something well worth the investment. Many women who come to me might have images they have been using to promote themselves but unfortunately do not feel that they represent them. These images don’t portray the feeling they want to evoke or show their values, so they aren’t calling in their dream clients.

#3 Strong Branding

Valuing strong branding seems to be a common theme when it comes to my clients. Maintaining a specific brand across all marketing channels and digital assets can be challenging but is crucial. Luckily, a brand photoshoot can be just what they need. If you have a website, blog or social media account (I think I can safely say you do), then professional images are one of the easiest ways to show off your aesthetic and brand on these platforms. Take a look at one of my previous clients who has known her brand from the get-go and has stuck to it, here.

#4 Increasing Revenue

When it comes to any business, photography can set you apart. It’s as simple as that. High quality images on any sort of digital marketing channel can not only attract your dream client, but can increase your sales. Visuals mean so much more than images of your product or service. They act as a representation of your brand! In a study by MDVAdvertising, 90% of online buyers said photo quality was the most important factor in an online sale. So, by attracting more potential clients with appealing images, you can land more sales and increase your revenue.

#5 Self Care / Celebrating

Sometimes brand photoshoots with my clients turn into one big party, a celebration! Whether they are hitting a milestone in their business/career, their personal life, or they simply want to show off their beautiful smiles, they are celebrating it with a brand photoshoot. Yes, many clients use these images for business purposes but it tends to be more than that. Feeling good and expressing themselves in front of a camera is truly a form of self-care for them and we offer an experience to provide for that.

I like to think of brand photography as an investment that pays for itself. We are currently in a digital world and more than ever an online presence is key. Visually representing a brand can not only help you attract your dream client but can help you land their business. Digital marketing and visuals go hand in hand. Think about it; higher-quality images will elevate the way you are positioned to potential clients.

Don’t just take my word for it on brand photography. Take it from the accomplished group of female entrepreneurs I have worked with by looking at these messages!