The High Ticket Sales Guide for Brand Photographers
The High Ticket Sales Guide for Brand Photographers
In this 9-page step-by-step guide, you will learn my process for closing high ticket brand photography for personal brands, solopreneurs, and small businesses/teams. Prior to photography I spent 6+ years in a corporate sales career and I’ve used these same principles to grow my brand photography business to six-figures. I’ve used this exact sales process as I’ve raised my prices over the years from $1500 packages to $6000 packages and many of my coaching clients have used this with the same success.
Read below for further details and FAQ’s.
THE DETAILS
6 MINDSET SHIFTS to raise your confidence and become unstoppable at selling your services.
My 9-step process to having an effective sales call. This includes everything from how to take control of the conversation, how to discuss your pricing, what to say when you get some common objections, and how to close on the call.
FAQ’s
Will this work for large commercial clients?
It covers basic sales principles that can be used for all service based industries, but it won’t be a step-by-step guide for what you need exactly. I do not recommend using this guide step-by-step for any cases that have a lot of moving parts and require a custom proposal. This guide is perfect for brand photographers who work with personal brands, solopreneurs, small businesses, or any client that you have a set package built for.
Do I have to follow it step-by-step for it to work?
No, it’s designed to be a guide. I recommend the general flow of the call, but you don’t need to use the script word for word. However, I do add detailed conversational talking points and examples of how I address things on my own sales calls to give you a deeper understanding of the process.
What if I don’t have my packages & pricing setup yet?
In order to use this sales guide, you will want to have your services and pricing nailed down ahead of time. I recommend having a value based or package based pricing model versus hourly. For example, a half day of photography that includes X at $X rate.