Creative Brand Photos for a San Francisco Based Artist Anoushka Mirchandani

Prior to becoming a personal brand photographer, I worked a 9-5 job in sales where I met, Anoushka Mirchandani. Anoushka, like myself, did not feel like her true calling was working in the tech industry and she knew she had a creative side to share with the world. We worked together for about 4 years and never really knew about each other’s creative passions. We ended up following a similar path where we both left our 9-5 careers to pursue creative entrepreneurship and Anoushka now works as a very talented painter. She reached out to me for brand photos that would showcase herself as a professional artist so she could easily market herself on Instagram and pitch herself for upcoming press features.

In order to capture the brand photos we needed, we decided to have a two-day personal brand photoshoot. We kicked things off at Anoushka’s studio near her San Francisco apartment. During this time, Anoushka was in the process of preparing for a solo gallery show at Glass Rice art gallery. What I love most about Anoushka’s art is that she embraces the beauty of women in their own skin and also allows them to appreciate their beauty within. Her work is so inspiring and it’s dedicated to the goal of challenging her clients to grow and feel more empowered. As we continued the brand shoot, I captured Anoushka sitting on a stool and doing what she does best. Of course, this meant paint-stained overalls and an array of paintbrushes scattered throughout the studio. In the end, these images showed Anoushka in her element and highlighted her devotion to her art!

Day two of the brand photoshoot was located at Anoushka’s home. We had so much fun telling her brand story through different shots around her apartment. One of the best aspects of this whole brand photoshoot experience was that we had a full creative team with us throughout the two days. Professional hair and makeup artist, Maya Roget, as well as wardrobe stylist, Ali Roberts, made Anoushka look even more beautiful throughout the brand photoshoot! We captured some phenomenal and empowering images of Anoushka surrounded by her amazing artwork. Her home was the perfect site to display all of the art she would be showing at her upcoming gallery show. I wanted to capture other parts of Anoushka’s work process, so we took some images of her relaxing outside with a cup of tea, picking foliage from her backyard, and working on canvases at home.

The last part of the day we decided to get really creative and experimental! Anoushka wore bright and vibrant colors complemented by bold makeup that portrayed her Indian culture. When digging into her brand story prior to the brand shoot, we decided that we to play with some brand imagery that allowed her to share her story of growing up in India and moving to the states when she was 18 years old. I’m so glad we were able to celebrate her culture through these brand images because it is something that is a significant part of her identity as an individual and as a professional. Growing up, Anoushka loved eating mangos so that acted as the perfect prop to this part of the shoot.

We finished the day with a glass of wine reminiscing on the great two days we spent photographing Anoushka’s brand story. I’m so grateful that we continue to support one another since embarking on our journeys of growing creative businesses. Anoushka is such a talented artist who wants to create an impact with her work. I hope you see how inspiring she really is through these images!